The success of mobile applications
The evolution of computer technologies goes hand in hand with that of the Internet. The number of users of connected devices and the web is indeed increasing. In this case, the use of mobiles is taking on a remarkable scale. In their Digital Report 2021 , the agencies Hootsuite and We Are Social indicate that there are 5.22 billion mobile users (mobile users) in the world. This corresponds to 66.6% of the planet's inhabitants. With the emergence of increasingly efficient smartphones and tablets, web browsing via computers is being supplanted by mobile browsing.
According to the aforementioned report, there are 4.66 billion Internet users in the world and 4.32 billion of them use mobile devices. All of this creates favorable ground for the success of mobile applications . Professionals who wish to occupy a preferential place in their market segments do not hesitate to invest in the creation of these tools. At the same time, users are willing to acquire paid applications. According to the State of Mobile 2022 report from the international company App Annie, $170 billion was spent in application stores around the world in 2021. In France particularly, this spending is estimated at $2.35 billion. .
Investment in creating applications is more profitable. According to the App Annie survey, as of 2021, there are more than 200 mobile applications and games that generate at least $100 million annually. There are also 13 applications that generate revenue of more than a billion dollars per year. The number of downloads of new applications in 2021 is 230 billion, which represents an increase of 5% year-on-year. As you must know, mobile users are spending more and more time on applications. To guarantee their success, brands must work with a mobile application development agency specializing in the creation of tailor-made digital solutions in order to create effective tools.
How to develop a successful application?
Benchmark figures from digital market studies show the extent to which applications are on the rise. Any professional and even individual would like to make the most of this dynamic by launching a successful application. To achieve this, you need to create a relevant and quality application. The competition in the market is such that lower quality tools simply go unnoticed. You need the services of an expert digital agency to ensure you meet quality criteria. There is a whole process to follow to create a mobile application and professionals in the field are working on it.
To obtain such a tool, several specialists must intervene. This is why it is more advantageous to use a mobile application creation agency rather than an independent developer. A specialized web agency is made up of a team made up of professionals in development, maintenance, design, etc. By choosing a structure renowned for the quality of its services, your idea for creating a mobile application will be understood and transformed into a project. Professionals will have to take the time to understand your expectations and will be able to offer you a tailor-made tool. To have a successful app, you must identify an unmet need of the target audience and provide a solution. So make sure you know the category of people for whom your app will be created.
If you have a business, you definitely have a customer database that you can leverage. If you are at the start of your activity, consider carrying out a market study in order to define the typical profile of future users and the needs to be satisfied. Some mobile application development agencies have design workshops where ideas are collected and put to best use. They demonstrate transparency and listen to their clients from the beginning to the end of the project. By requesting one of them, you have a good chance of obtaining an application that meets the conditions to win in its category
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